The human brain exhibits a strong ability to spontaneously associate different visual attributes of the same or similar visual scene, such as associating sketches and graffiti with real-world visual objects, usually without supervising information. In contrast, in the field of artificial intelligence, controllable generation methods like ControlNet heavily rely on annotated training datasets such as depth maps, semantic segmentation maps, and poses, which limits the method’s scalability. Inspired by the neural mechanisms that may contribute to the brain’s associative power, specifically the cortical modularization and hippocampal pattern completion, here we propose a self-supervised controllable generation (SCG) framework. Firstly, we introduce an equivariance constraint to promote inter-module independence and intra-module correlation in a modular autoencoder network, thereby achieving functional specialization. Subsequently, based on these specialized modules, we employ a self-supervised pattern completion approach for controllable generation training. Experimental results demonstrate that the proposed modular autoencoder effectively achieves functional specialization, including the modular processing of color, brightness, and edge detection, and exhibits brain-like features including orientation selectivity, color antagonism, and center-surround receptive fields. Through self-supervised training, associative generation capabilities spontaneously emerge in SCG, demonstrating excellent zero-shot generalization ability to various tasks such as superresolution, dehaze and associative or conditional generation on painting, sketches, and ancient graffiti. Compared to the previous representative method ControlNet, our proposed approach not only demonstrates superior robustness in more challenging high-noise scenarios but also possesses more promising scalability potential due to its self-supervised manner. Codes are released on Github and Gitee.