Beyond the text detection and recognition tasks in image text spotting, video text spotting presents an augmented challenge with the inclusion of tracking. While advanced end-to-end trainable methods have shown commendable performance, the pursuit of multi-task optimization may pose the risk of producing sub-optimal outcomes for individual tasks. In this paper, we identify a main bottleneck in the state-of-the-art video text spotter: the limited recognition capability. In response to this issue, we propose to efficiently turn an off-the-shelf query-based image text spotter into a specialist on video and present a simple baseline termed GoMatching, which focuses the training efforts on tracking while maintaining strong recognition performance. To adapt the image text spotter to video datasets, we add a rescoring head to rescore each detected instance's confidence via efficient tuning, leading to a better tracking candidate pool. Additionally, we design a long-short term matching module, termed LST-Matcher, to enhance the spotter's tracking capability by integrating both long- and short-term matching results via Transformer. Based on the above simple designs, GoMatching delivers new records on ICDAR15-video, DSText, BOVText, and our proposed novel test set with arbitrary-shaped text termed ArTVideo, which demonstates GoMatching's capability to accommodate general, dense, small, arbitrary-shaped, Chinese and English text scenarios while saving considerable training budgets. The code will be released.