Recent advances in implicit neural representation (INR)-based video coding have demonstrated its potential to compete with both conventional and other learning-based approaches. With INR methods, a neural network is trained to overfit a video sequence, with its parameters compressed to obtain a compact representation of the video content. However, although promising results have been achieved, the best INR-based methods are still out-performed by the latest standard codecs, such as VVC VTM, partially due to the simple model compression techniques employed. In this paper, rather than focusing on representation architectures as in many existing works, we propose a novel INR-based video compression framework, Neural Video Representation Compression (NVRC), targeting compression of the representation. Based on the novel entropy coding and quantization models proposed, NVRC, for the first time, is able to optimize an INR-based codec in a fully end-to-end manner. To further minimize the additional bitrate overhead introduced by the entropy models, we have also proposed a new model compression framework for coding all the network, quantization and entropy model parameters hierarchically. Our experiments show that NVRC outperforms many conventional and learning-based benchmark codecs, with a 24% overall coding gain over VVC VTM (Random Access) on the UVG database, measured in PSNR. As far as we are aware, it is the first time for an INR-based video codec achieving such performance.