In many fields, generating new models or optimizing existing ones while meeting specific criteria is crucial. Traditional machine learning frameworks for guided design use a generative model and a surrogate model (discriminator), requiring large datasets. However, real-world scientific applications often have limited data and complex landscapes, making data-hungry models inefficient or impractical. We propose a new framework, PropEn, inspired by ``matching", which enables implicit guidance without training a discriminator. By matching each sample with a similar one that has a better property value, we create a larger training dataset that inherently indicates the direction of improvement. Matching, combined with an encoder-decoder architecture, forms a domain-agnostic generative framework for property enhancement. We show that training with a matched dataset approximates the gradient of the property of interest while remaining within the data distribution, allowing efficient design optimization. Extensive evaluations in toy problems and scientific applications, such as therapeutic protein design and airfoil optimization, demonstrate PropEn's advantages over common baselines. Notably, the protein design results are validated with wet lab experiments, confirming the competitiveness and practical effectiveness of our approach.