Estimating the Long-Term Effects of Novel Treatments

Policy makers often need to estimate the long-term effects of novel treatments, while only having historical data of older treatment options. We propose a surrogate-based approach using a long-term dataset where only past treatments were administered and a short-term dataset where novel treatments have been administered. Our approach generalizes previous surrogate-style methods, allowing for continuous treatments and serially-correlated treatment policies while maintaining consistency and root-n asymptotically normal estimates under a Markovian assumption on the data and the observational policy. Using a semi-synthetic dataset on customer incentives from a major corporation, we evaluate the performance of our method and discuss solutions to practical challenges when deploying our methodology.