DRILL: Training World Models to Improve Policies, Not Predict Pixels

World models are increasingly used to reduce environment interaction when post-training vision-language-action (VLA) policies with reinforcement learning. Yet they are typically trained to predict pixels one step ahead, even though their role here is not merely to render visually faithful videos but to produce learning signals from imagined rollouts that improve the policy. We show that this mismatch is substantial: lower pixel MSE can produce worse policy gradients, and a world model trained for policy utility can yield better downstream policies despite 17\% higher pixel MSE on the next frame. We propose the Downstream-Return Imagination Learning Loop (DRILL), a bilevel framework that updates the world model to maximize the policy's return after an inner GRPO update on imagined rollouts. DRILL has two instantiations. DRILL-VWI is a closed-form surrogate, requiring no additional simulator rollouts, that reweights prediction errors by policy visitation, the group-relative GRPO advantage, and model confidence. DRILL-IMG is a full meta-gradient method that differentiates through the inner update using truncated Hessian-vector products. We show that DRILL-VWI recovers the local one-step component of the DRILL-IMG meta-gradient under score-compatibility and small-residual assumptions. Across five manipulation simulators and two VLA backbones, DRILL-IMG raises mean success rate by 13.1 points over WMPO and 7.9 points over RLVR-World, and complements RLVR pretraining rather than competing with it. More broadly, we believe video world models for VLA reinforcement learning can be productively trained by the policy gradients they produce, not only by pixel-level prediction.