Stay Fair! Ensuring Group Fairness in Diffusion Models Across Guidance Scales

Diffusion models steer conditional generation with a tunable guidance scale, which users routinely adjust to trade off prompt alignment and diversity. However, these models often reflect and amplify social biases, whose mitigation has been a long-standing concern. Current debiasing techniques are often optimized for a single guidance scale, leaving them vulnerable to fairness degradation when that scale is adjusted. We trace this behavior to a previously overlooked source by decomposing total bias into two components: a model bias and a guidance bias. While prior work primarily targets the former, we show that the guidance bias grows monotonically with the guidance scale, eventually dominating the high-guidance regimes users prefer. To address this, we extend Strong Demographic Parity to guidance and derive a condition under which the target guided distribution retains its group ratio across guidance scales. We propose StayFair, which leverages this condition to design fair guidance algorithms in both regimes. For classifier guidance, it equalizes the classifier's output distributions across groups; for classifier-free guidance, it shifts the null embedding by a prompt-dependent offset. Since StayFair modifies only guidance, it is orthogonal to model debiasing and can be layered onto existing fair diffusion models to extend their fairness across guidance scales. Across class-conditional and text-to-image generation, StayFair decouples fairness from the guidance scale without sacrificing image quality.