AdaM-Rec: Adaptive Modality Routing for Multimodal Recommendation

While recent multimodal recommender systems have demonstrated the effectiveness of incorporating visual and textual information to improve downstream performance, most existing methods rely on static modality fusion, assuming that the relative importance of textual and visual signals remains stable across recommendation scenarios. This design may not fully account for an important variation across recommendation requests: some queries require fine-grained visual cues, whereas others are better served by textual or functional semantics, in which case indiscriminate modality fusion brings in uninformative cues and impairs recommendation quality. To address this, we propose AdaM-Rec, an LLM-based framework for adaptive modality routing in multimodal recommendation, which enables dynamic calibration of reliance on textual and multimodal evidence for user-specific queries. Built on structured natural-language representations of items and user preferences, it estimates modality reliability using proxy recall tasks. Specifically, it generates pseudo-queries that match the granularity of the actual query while pointing to the user's positively interacted items as verifiable proxy targets, evaluating which modality yields better recall performance in analogous scenarios and optimizing the routing strategy in an agentic manner. It then performs routed recall with optimized strategy, enriches results with collaborative items, and ranks candidates by their relevance to both the query and user preferences. Experiments demonstrate that AdaM-Rec delivers strong performance against state-of-the-art baselines, highlighting the effectiveness and broader potential of adaptive control over modality reliance in multimodal recommendation. Code will be publicly available.