MAREval: A Multi-Agent Framework for Evaluating Natural Language Recommendation Explanations

Evaluating natural language explanations in recommender systems is essential for fostering user trust, transparency, and engagement. However, existing evaluation approaches like human evaluations, while accurate, are resource-intensive and impractical at the scale required by modern recommendation platforms. Also, automated methods using single-agent LLMs suffer from prompt sensitivity and inconsistent outputs. To address these challenges, we propose MAREval, a structured multi-agent framework for evaluating recommendation explanations using large language models. MAREval orchestrates (i) a planner agent that uses a novel Chain of Debate (CoD) prompting strategy to coordinate agent roles and enforce logically consistent evaluation plans; (ii) a moderator agent that regulates discussions by mitigating prompt drift; and (iii) an arbitrator agent that aggregates outputs from multiple evaluation rounds and (iv) a Monte Carlo sampling method, improving robustness and alignment with human judgment. We conduct comprehensive evaluations on both public (TopicalChat) and proprietary recommendation datasets, demonstrating that MAREval outperforms state-of-the-art baselines. Comprehensive experiments on a public benchmark and a proprietary e‑commerce dataset show that MAREval improves alignment with human judgments over strong single‑ and multi‑agent baselines. Stability analyses indicate substantially lower variability across repeated trials. In a large human‑annotation gate, MAREval meets production quality thresholds where prior evaluators fall short, and online A/B testing demonstrates statistically significant improvements in engagement and revenue metrics. These results establish MAREval as a scalable and reliable solution for human-aligned evaluation of recommendation explanations in real-world systems.